They are putting quite a bit of emphasis on the design of the Adamo itself. The campaign is focused on “Follow the Love Story”. Most of the links then take you to various articles from the media touting the Adamo’s design, which is kind of lame, since there isn’t much more information.
Presumably the AdamoByDell site will start to see more information made available – Dell has publicly stated they planned on shipping the Adamo sometime in the first half of 2009.
(Note: the AdamoByDell.com site has been around for a while, however it’s been expanded quite a bit, and the list of countries is fairly long)