Intel Gets Aggressive with CULV

Intel Logo DigiTimes is reporting that Intel is getting extremely aggressive in promoting the upcoming CULV platform. CULV – Consumer Ultra Low Voltage, is expected to shake up the ultraportable laptop/notebook market.

Up until now, typical Ultra Low Voltage (ULV) laptops were fairly pricey – normally starting at well over $1000 (although that’s changed in recent months). With the introduction of the CULV platform, Intel plans to change that. They will be offering deep discounts, as low as $65 per unit for HP, Acer, and Dell, with $70-$75 USD for Asustek and MSI, according to DigiTimes’ sources. The lowest tier is probably Celeron-based, as dual-core mid-range and high-end CPUs are being listed at over $300 USD.

MSI’s 13.3-inch X-Slim X340 will be one of the first ultraportables based on the CULV platform and is expected to start somewhere between $700 and $1000.

Netbooks/sub-notebooks revealed that there is a huge market for small/ultraportable laptops at a lower price than traditional laptops. Intel would probably rather sell CULV CPUs than their Atom CPUs that are found in most netbooks, since the price-per-unit for the CULVs is substantially higher. This will be an interesting launch to watch.

The official CULV launch will be on April 19, 2009.


This entry was posted in Articles, Intel, News. Bookmark the permalink.

Comments are closed.